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Scrappy Podcasting

Jeremy Enns

One 2-minute (often unconventional) podcast marketing idea every weekday to help serious podcasters punch above their weight and create a ridiculously profitable show as a small but mighty solopreneur, creator, or marketing team.

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Featured Post

✊ Trolls hate this podcast... But I loved it

This issue is presented by: 5 Minutes of Feedback That Could Change Your Show Forever 282 WORDS | READ TIME: 1.1 MIN Happy Friday friends, I still remember my first encounter with a troll. It was 2017 and I was just a year or two into running my podcast agency. In addition to the agency I was blogging about podcasting, and managed a Facebook group of about 2,500 podcasters. I also had the gall to offer a paid mastermind to a small group of podcasters. Which to the troll, was utterly...

about 9 hours ago • 4 min read

This issue is presented by: 5 Minutes of Feedback That Could Change Your Show Forever 437 WORDS | READ TIME: 1.6 MIN Hi friends, A few weeks ago I ran an experiment related to my podcast. The goal? Find out why people in my larger audience (primarily this newsletter) weren’t listening to the show. I had a couple of hypotheses: Time — An hour-long show is a big ask to win over a new listener. In order to overcome that friction, the topic needs to be a significant (and perhaps urgent) priority...

3 days ago • 4 min read

This issue is presented by: 5 Minutes of Feedback That Could Change Your Show Forever 282 WORDS | READ TIME: 1.1 MIN Hi friends, Tim Ferriss is one of the most successful podcasters of all time. Sure, he got started early and has been creating his show for more than a decade. That helps. But you don't get to a billion all-time downloads by accident. Clearly, Tim is doing something right. It should come as no surprise that along Tim's long, slow march to success, he's inspired more than a few...

7 days ago • 2 min read

This issue is presented by: 5 Minutes of Feedback That Could Change Your Show Forever 838 WORDS | READ TIME: 3.2 MIN Hi friends, Well, we've finally reached the end of our Hook Stacking Odyssey which we first started three weeks ago. This exploration has been incredibly enriching for me, personally, and has opened up a whole new methodology and corresponding set of tools I'm developing to objectively assess and help improve client and student shows going forward. I hope you've found it...

9 days ago • 8 min read

This issue is presented by: 5 Minutes of Feedback That Could Change Your Show Forever 309 WORDS | READ TIME: 1.2 MIN Hi friends, When you think about the building blocks of podcasting, what comes to mind? At the most basic level, you might think of a topic or idea, a conversation around it, and the gear and software to record edit, and publish it. And it's true, together, these elements are enough to create a show. But they're not enough to create a great show. To get to great, you need to...

10 days ago • 4 min read

This issue is presented by: 5 Minutes of Feedback That Could Change Your Show Forever 838 WORDS | READ TIME: 3.2 MIN Happy Monday friends, We've finally reached the final hook in our Hook Stacking series, where we've been exploring how to stack, layer, and weave multiple hooks into the fabric of your show to make it utterly irresistible to potential listeners. If you've missed the previous installments, you can catch up on them all here. Most podcast hooks are designed to grab and hold...

11 days ago • 6 min read

This issue is presented by: 5 Minutes of Feedback That Could Change Your Show Forever 345 WORDS | READ TIME: 1.3 MIN Hi friends, Well, it finally happened. I suppose it was only a matter of time, but that doesn't make it any easier to admit. Here goes: This week, my co-host Justin and I sat down to roast the podcast of one of our listeners. It's a history podcast, History of the Germans that is several years into what will surely be a decade long project to chronicle the history of the German...

14 days ago • 2 min read

This issue is presented by: 5 Minutes of Feedback That Could Change Your Show Forever 854 WORDS | READ TIME: 3.2 MIN Hi friends, Onward we march with the next installment of our ongoing Hook Stacking series which now appears sure to stretch into its fourth week... Cest la vie 🤷♂️ For what its worth, I'm enjoying exploring this topic and learning a lot in the process, and I hope you are too. If you've missed the previous installments, you can catch up on them all here. When it comes to holding...

15 days ago • 6 min read

This issue is presented by: 5 Minutes of Feedback That Could Change Your Show Forever 491 WORDS | READ TIME: 1.9 MIN Hi friends, How long should it take to grow a podcast? It's a question every podcaster has asked at one point or another. And for good reason. Producing a podcast takes a significant ongoing investment of time, energy, and money. It's only natural to want to understand whether or not you should continue to invest those resources into your show on an ongoing basis. If you've...

17 days ago • 4 min read

This issue is presented by: 5 Minutes of Feedback That Could Change Your Show Forever 1,219 WORDS | READ TIME: 4.6 MIN Hi friends and happy Easter Monday! I hope you had a great long weekend. I’m back in action after taking a week off to spend with my Mom, who’s visiting Kelly and me in Barcelona. Today, we’re building on our Hook Stacking series which continues to grow and expand with each new installment. The more I write about it, the more I realize that this concept is one of the most...

18 days ago • 7 min read
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