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Scrappy Podcasting

Jeremy Enns

One 2-minute (often unconventional) podcast marketing idea every weekday to help serious podcasters punch above their weight and create a ridiculously profitable show as a small but mighty solopreneur, creator, or marketing team.

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Featured Post

✊ 3 more elements of all truly great interviews

This issue is presented by: Which of these 3 shows should I make next? 1,039 WORDS | READ TIME: 4.0 MIN Hi friends, Welcome back to Part III of our latest deep dive series into the subtle behind the scenes mechanics of what makes a podcast really work. This week, we're exploring what it means to be a “good interviewer”, and today we're following up on the sub-question we kicked off yesterday: What makes a good interview? If you missed the first two parts of this series, you can catch up here....

about 5 hours ago • 7 min read

This issue is presented by: Which of these 3 shows should I make next? 1,092 WORDS | READ TIME: 4.1 MIN Hi friends, When I sent out the newsletter on Monday kicking off a new mini-series on what it means to be a “good interviewer”, I was a little nervous. I was half-expecting a flood of annoyed emails telling me how ignorant I was for overlooking some rich canon of uber-practical interviewing education that was relevant to the typical podcast host. Instead, I got a flood of emails and...

1 day ago • 7 min read

This issue is presented by: Which of these 3 shows should I make next? 363 WORDS | READ TIME: 1.4 MIN Hi friends, As a couple of seasoned (perhaps even grizzled) podcast marketers, expectations were high going into Season One of our show, Podcast Marketing Trends Explained. Personally, I had a secret goal of hitting 1,000 dl/ep by the end of season one. It was an ambitious goal. Especially for a brand-new show and a 10-week window to get the word out... But given my co-host Justin and my...

2 days ago • 3 min read

This issue is presented by: Which of these 3 shows should I make next? 568 WORDS | READ TIME: 2.1 MIN Hi friends, More than 90% of people believe themselves to be above-average drivers. More than 90% of college professors believe themselves to be above-average teachers. And when it comes to podcasting, it’s not a stretch to assume more than 90% of hosts believe themselves to be above-average interviewers. Over the course of more than eight years and hundreds of conversations with podcasters...

3 days ago • 5 min read

This issue is presented by: Which of these 3 shows should I make next? 282 WORDS | READ TIME: 1.1 MIN Happy Friday friends, I still remember my first encounter with a troll. It was 2017 and I was just a year or two into running my podcast agency. In addition to the agency I was blogging about podcasting, and managed a Facebook group of about 2,500 podcasters. I also had the gall to offer a paid mastermind to a small group of podcasters. Which to the troll, was utterly unforgivable. The...

6 days ago • 4 min read

This issue is presented by: Which of these 3 shows should I make next? 437 WORDS | READ TIME: 1.6 MIN Hi friends, A few weeks ago I ran an experiment related to my podcast. The goal? Find out why people in my larger audience (primarily this newsletter) weren’t listening to the show. I had a couple of hypotheses: Time — An hour-long show is a big ask to win over a new listener. In order to overcome that friction, the topic needs to be a significant (and perhaps urgent) priority in their life....

9 days ago • 4 min read

This issue is presented by: Which of these 3 shows should I make next? 282 WORDS | READ TIME: 1.1 MIN Hi friends, Tim Ferriss is one of the most successful podcasters of all time. Sure, he got started early and has been creating his show for more than a decade. That helps. But you don't get to a billion all-time downloads by accident. Clearly, Tim is doing something right. It should come as no surprise that along Tim's long, slow march to success, he's inspired more than a few (or perhaps...

13 days ago • 2 min read

This issue is presented by: Which of these 3 shows should I make next? 838 WORDS | READ TIME: 3.2 MIN Hi friends, Well, we've finally reached the end of our Hook Stacking Odyssey which we first started three weeks ago. This exploration has been incredibly enriching for me, personally, and has opened up a whole new methodology and corresponding set of tools I'm developing to objectively assess and help improve client and student shows going forward. I hope you've found it equally (or more!)...

15 days ago • 8 min read

This issue is presented by: Which of these 3 shows should I make next? 309 WORDS | READ TIME: 1.2 MIN Hi friends, When you think about the building blocks of podcasting, what comes to mind? At the most basic level, you might think of a topic or idea, a conversation around it, and the gear and software to record edit, and publish it. And it's true, together, these elements are enough to create a show. But they're not enough to create a great show. To get to great, you need to reach beyond the...

16 days ago • 4 min read

This issue is presented by: Which of these 3 shows should I make next? 838 WORDS | READ TIME: 3.2 MIN Happy Monday friends, We've finally reached the final hook in our Hook Stacking series, where we've been exploring how to stack, layer, and weave multiple hooks into the fabric of your show to make it utterly irresistible to potential listeners. If you've missed the previous installments, you can catch up on them all here. Most podcast hooks are designed to grab and hold attention in the...

17 days ago • 6 min read
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