profile

Scrappy (Often Unconventional) Podcast Growth Strategies For Business Owners & Brands

Jeremy Enns

One 2-minute podcast marketing idea every weekday to help serious podcasters punch above their weight and create a ridiculously profitable show as a small but mighty solopreneur, creator, or marketing team.

🤘 Grow or Die →

✊ Hook Stacking: A lesson from Taylor Swift on creating an ultra-catchy show

This issue is presented by: Ultra-Affordable Zap Micro Podcast Audits 1,163 WORDS | READ TIME: 4.4 MIN Hi friends, Good songs are built around a clear, memorable hook. Great songs are built around several. And then there are songs by Taylor Swift. The master of hook writing who brings the craft to another level. Take We Are Never Getting Back Together. In the first 62 seconds, Taylor drops distinct 6 hooks. By my count, the song as a whole has 12, many of them repeating throughout. For...
READ POST

✊ Your cover art must do these 5 things if you want to grow

This issue is presented by: Ultra-Affordable Zap Micro Podcast Audits EARS Category: Attraction 366 WORDS | READ TIME: 2.4 MIN Happy Friday friends, Your podcast cover art might just be the most important asset of your entire show. For many potential listeners, your artwork is the first touchpoint with the show, singlehandedly forming their first impression. And every listener will encounter the art before clicking play on the first episode. Your artwork is the gatekeeper to your show. No...
READ POST

✊ The missing ingredient that hobbles promising shows

This issue is presented by: Ultra-Affordable Zap Micro Podcast Audits 418 WORDS | READ TIME: 1.6 MIN Happy Friday friends, There’s no denying that nostalgia is one of the biggest trends in media right now. From movies to TV to books to podcasting, we’re awash in content that revisits, re-examines… and often simply revels in the (typically recent) past. In podcasting, this trend is most prevalent in the TV & Film genre. Shows like The Rewatchables, The Redemption of Jar Jar Binks, How Did This...
READ POST

✊ I thought YouTube was impossible for podcasters

This issue is presented by: Ultra-Affordable Zap Micro Podcast Audits EARS Category: Exposure 366 WORDS | READ TIME: 2.4 MIN Happy Friday friends, I'll be honest. For all the hype in podcast land around YouTube over the past few years, I was skeptical. Not of the potential of YouTube. It's one of the best discovery algorithms on the planet, after all. But it was obvious that taking advantage of that algorithm wasn't going to be as easy as uploading your audio podcast and slapping an image or...
READ POST

✊ Anatomy of a big idea

This issue is presented by: Ultra-Affordable Zap Micro Podcast Audits EARS Category: Attraction686 WORDS | READ TIME: 2.6 MIN Great podcasts—the kind people resonate with, remember, and talk about—are built around big ideas. Brands have known this for ages. Patagonia. Nike. Apple. Each of these brands—and countless more—are in the business of selling ideas as much as they are selling products. In fact, it’s the idea itself that often sells the product. And the same dynamic applies to selling...
READ POST

✊ What's the big idea?

This issue is presented by: Ultra-Affordable Zap Micro Podcast Audits 686 WORDS | READ TIME: 2.6 MIN “Small minds discuss people; average minds discuss events; great minds discuss ideas.” The quote is most often attributed to Eleanor Roosevelt, but some version dates back to Socrates. Clearly, the idea behind it has staying power. It also has portability. Because beyond applying to people, the sentiment highlights an important component of designing a marketable podcast: The idea behind it....
READ POST

✊ This show has cracked the code on podcast show notes

This issue is presented by: Ultra-Affordable Zap Micro Podcast Audits 332 WORDS | READ TIME: 1.3 MIN Happy Friday friends, I'm back online after a busy but wonderful couple of days at The Podcast Show in London. It was my first time attending, and while the programming was skewed heavily towards the corporate/industry side of things, I had a blast hanging out with friends both new and old—including many many Scrappy Podcasting readers and previous podcast roastees. Oh, and speaking of...
READ POST

✊ Someone needs to pay for this

This issue is presented by: Ultra-Affordable Zap Micro Podcast Audits 463 WORDS | READ TIME: 1.7 MIN Happy Friday friends, First of all, thanks to everyone who replied to yesterday's announcement about the book I'm working on. It was great to get so much initial positive feedback on the angle and even more encouraging to have a number of people reach out and ask if they could pre-order it. We've already got 70+ people who've signed up to get early drafts and behind the scenes updates on how...
READ POST

✊ An update

This issue is presented by: Ultra-Affordable Zap Micro Podcast Audits Hi friends, Just an update today. After 7 years writing hundreds of blog posts (and hundreds of thousands of words) about podcast marketing... I'm writing a book. It took a while, but I've finally found the angle: How to design a recommendable show that grows via word of mouth. Design is the key word. Word of mouth is the number one way podcasts grow, but most podcasters either: a) Assume it will happen organicallyb) Think...
READ POST

One 2-minute podcast marketing idea every weekday to help serious podcasters punch above their weight and create a ridiculously profitable show as a small but mighty solopreneur, creator, or marketing team.

Share this page