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Scrappy Podcasting

Jeremy Enns

One 2-minute (often unconventional) podcast marketing idea every weekday to help serious podcasters punch above their weight and create a ridiculously profitable show as a small but mighty solopreneur, creator, or marketing team.

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Featured Post

✊ Low ego energy

This issue is presented by: One of these 3 shows... but which? 808 WORDS | READ TIME: 3.0 MIN Hi friends, Yesterday we explored the first three traits, practices, and techniques great interviewers employ to create memorable, deeply resonant episodes. Today we’re building on those with another 3. As a reminder, you can find the previous installments of this practical guide to better interviews here. Oh, and if you’ve found this guide useful so far, I’d super appreciate you sending it to...

about 3 hours ago • 5 min read

This issue is presented by: One of these 3 shows... but which? 1,165 WORDS | READ TIME: 4.4 MIN Today we’re venturing further on our odyssey exploring what it means to be a great podcast interviewer. If you’ve missed parts one and two, where we broke down what makes a great interview from a listener’s perspective, you can find those here. Today, we’re going to dig into the first three of ten specific traits, practices, and techniques you can adopt to improve your own interviews. But before we...

1 day ago • 6 min read

This issue is presented by: One of these 3 shows... but which? 388 WORDS | READ TIME: 1.5 MIN Hi friends, Michael Jordan. Simone Biles. Wayne Gretzky. Every so often, someone comes along who—while on the surface is playing the same game as everyone else—is clearly operating on an entirely different level. In sports, it's easy to spot these people. In fact, it's impossible to ignore them. When it comes to podcasting, however, and more specifically podcast marketing, it's almost impossible to...

2 days ago • 2 min read

This issue is presented by: One of these 3 shows... but which? 348 WORDS | READ TIME: 1.3 MIN Happy Friday friends, What's the first thing that comes to mind when you hear the podcast title "Discover Ag"? Having grown up on the Canadian prairies, with countless friends and relatives who work in the agriculture industry, I had a very clear idea of who and what this show was going to be. In a word... BORING. Like mind-numbingly, stupor-inducing, drier than tumbleweeds blowing across the plains...

6 days ago • 2 min read

This issue is presented by: One of these 3 shows... but which? 1,039 WORDS | READ TIME: 4.0 MIN Hi friends, Welcome back to Part III of our latest deep dive series into the subtle behind the scenes mechanics of what makes a podcast really work. This week, we're exploring what it means to be a “good interviewer”, and today we're following up on the sub-question we kicked off yesterday: What makes a good interview? If you missed the first two parts of this series, you can catch up here. Ahora,...

7 days ago • 6 min read

This issue is presented by: One of these 3 shows... but which? 1,092 WORDS | READ TIME: 4.1 MIN Hi friends, When I sent out the newsletter on Monday kicking off a new mini-series on what it means to be a “good interviewer”, I was a little nervous. I was half-expecting a flood of annoyed emails telling me how ignorant I was for overlooking some rich canon of uber-practical interviewing education that was relevant to the typical podcast host. Instead, I got a flood of emails and comments from...

8 days ago • 6 min read

This issue is presented by: One of these 3 shows... but which? 363 WORDS | READ TIME: 1.4 MIN Hi friends, As a couple of seasoned (perhaps even grizzled) podcast marketers, expectations were high going into Season One of our show, Podcast Marketing Trends Explained. Personally, I had a secret goal of hitting 1,000 dl/ep by the end of season one. It was an ambitious goal. Especially for a brand-new show and a 10-week window to get the word out... But given my co-host Justin and my existing...

9 days ago • 2 min read

This issue is presented by: One of these 3 shows... but which? 568 WORDS | READ TIME: 2.1 MIN Hi friends, More than 90% of people believe themselves to be above-average drivers. More than 90% of college professors believe themselves to be above-average teachers. And when it comes to podcasting, it’s not a stretch to assume more than 90% of hosts believe themselves to be above-average interviewers. Over the course of more than eight years and hundreds of conversations with podcasters across...

10 days ago • 4 min read

This issue is presented by: One of these 3 shows... but which? 282 WORDS | READ TIME: 1.1 MIN Happy Friday friends, I still remember my first encounter with a troll. It was 2017 and I was just a year or two into running my podcast agency. In addition to the agency I was blogging about podcasting, and managed a Facebook group of about 2,500 podcasters. I also had the gall to offer a paid mastermind to a small group of podcasters. Which to the troll, was utterly unforgivable. The mastermind was...

13 days ago • 3 min read

This issue is presented by: One of these 3 shows... but which? 437 WORDS | READ TIME: 1.6 MIN Hi friends, A few weeks ago I ran an experiment related to my podcast. The goal? Find out why people in my larger audience (primarily this newsletter) weren’t listening to the show. I had a couple of hypotheses: Time — An hour-long show is a big ask to win over a new listener. In order to overcome that friction, the topic needs to be a significant (and perhaps urgent) priority in their life. Platform...

16 days ago • 4 min read
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