One 2-minute (often unconventional) podcast marketing idea every weekday to help serious podcasters punch above their weight and create a ridiculously profitable show as a small but mighty solopreneur, creator, or marketing team.
✊ The old bait & switch
348 WORDS | READ TIME: 1.3 MIN Happy Friday friends, What's the first thing that comes to mind when you hear the podcast title "Discover Ag"? Having grown up on the Canadian prairies, with countless friends and relatives who work in the agriculture industry, I had a very clear idea of who and what this show was going to be. In a word... BORING. Like mind-numbingly, stupor-inducing, drier than tumbleweeds blowing across the plains of Saskatchewan boring. So when Justin and I pulled the show's name for our latest podcast roast, my heart sank. The name alone told me everything I needed to know about what we were in for. Cover art that looked like it was designed by an intern at the Farmers Association of America. And an uninspired show description to match. Not that they're working with much, mind you. How interesting a description could you possibly write given the subject matter? Alas, the show's name had been pulled and as such, we were bound by ironclad covenant to roast it. And what a roast it promised to be. Except... As I pulled up the show in my app, it became immediately clear that everything I thought I know about the show was wrong. In this roast, we cover:
If you're feeling brave enough to submit your own show for a roast, here's how to do it:
Shaping up to be a rainy weekend here in Barcelona. Hope you have a great one wherever you are, and as always...
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Scrappy Podcasting
Jeremy Enns
One 2-minute (often unconventional) podcast marketing idea every weekday to help serious podcasters punch above their weight and create a ridiculously profitable show as a small but mighty solopreneur, creator, or marketing team.
This issue is presented by: A Step-By-Step Playbook to Your First 500 Subscribers 1,749 WORDS | READ TIME: 6.6 MIN Happy Wednesday friends, Quick win to report: For eight months, I've been coming to the same coffee shop to write every morning. All the baristas know me by name, and I chat with them a little bit every day. But out of the nine baristas, I only knew one of their names. Another one told me his name months ago but by the next day, I'd forgotten it. At this point, eight months—and...
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