One 2-minute (often unconventional) podcast marketing idea every weekday to help serious podcasters punch above their weight and create a ridiculously profitable show as a small but mighty solopreneur, creator, or marketing team.
✊ I asked my audience why they stopped listening to my podcast...
437 WORDS | READ TIME: 1.6 MIN Hi friends, A few weeks ago I ran an experiment related to my podcast. The goal? Find out why people in my larger audience (primarily this newsletter) weren’t listening to the show. I had a couple of hypotheses:
Of course, these are pretty standard hypotheses that apply to any show and any audience. And unsurprisingly, my experiment validated all of them. But these were just the beginning. Beyond these standard, expected responses, my audience offered a number of surprising, nuanced, and—in some cases—bluntly critical reasons for why they didn’t listen. In total, 94 people offered up 263 pieces of feedback and insight into the show, our marketing of it. And while the feedback in this case was specifically directed to our show, it says a lot about how podcast listeners engage with—and what they expect—from any show. Which means there’s a good chance the feedback we received applies to your show as well. In this week’s episode of Podcast Marketing Trends Explained, we break down the responses that stood out to us, what they mean, and how we (and you) might be able to address them. Oh, and if you’re interested in setting up a survey like this for your own audience, here’s a walkthrough on how I set it up. And if you’d like to look through the full anonymous response data from the survey, you can check it out here.
Who's up for some BBQ? Throughout this season, Justin and I are (lovingly) roasting listener shows to help them improve the first impression they send potential listeners. If you're feeling brave and you want to submit your show, leave us a rating and review in Apple Podcasts or Spotify that includes the name of your show. We've got just a few slots left for this season, so make sure to get your show in for the chance to get salted, seasoned, and roasted 😈🔥🍗
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Scrappy Podcasting
Jeremy Enns
One 2-minute (often unconventional) podcast marketing idea every weekday to help serious podcasters punch above their weight and create a ridiculously profitable show as a small but mighty solopreneur, creator, or marketing team.
This issue is presented by: One of these 3 shows... but which? 1,165 WORDS | READ TIME: 4.4 MIN Today we’re venturing further on our odyssey exploring what it means to be a great podcast interviewer. If you’ve missed parts one and two, where we broke down what makes a great interview from a listener’s perspective, you can find those here. Today, we’re going to dig into the first three of ten specific traits, practices, and techniques you can adopt to improve your own interviews. But before we...
This issue is presented by: One of these 3 shows... but which? 388 WORDS | READ TIME: 1.5 MIN Hi friends, Michael Jordan. Simone Biles. Wayne Gretzky. Every so often, someone comes along who—while on the surface is playing the same game as everyone else—is clearly operating on an entirely different level. In sports, it's easy to spot these people. In fact, it's impossible to ignore them. When it comes to podcasting, however, and more specifically podcast marketing, it's almost impossible to...
This issue is presented by: One of these 3 shows... but which? 348 WORDS | READ TIME: 1.3 MIN Happy Friday friends, What's the first thing that comes to mind when you hear the podcast title "Discover Ag"? Having grown up on the Canadian prairies, with countless friends and relatives who work in the agriculture industry, I had a very clear idea of who and what this show was going to be. In a word... BORING. Like mind-numbingly, stupor-inducing, drier than tumbleweeds blowing across the plains...