✊ The missing ingredient that hobbles promising shows
Happy Friday friends, There’s no denying that nostalgia is one of the biggest trends in media right now. From movies to TV to books to podcasting, we’re awash in content that revisits, re-examines… and often simply revels in the (typically recent) past. In podcasting, this trend is most prevalent in the TV & Film genre. Shows like The Rewatchables, The Redemption of Jar Jar Binks, How Did This Get Made, Office Ladies, and many more have proven that revisiting the media of days gone by can attract big audiences. It’s no surprise then, that the genre has been flooded with shows trying to emulate that success and build massive audiences of their own. In many ways, the TV/Movie genre is an aspiring creator’s dream.
And yet, despite the massive success of a small handful of shows in the niche, most will never reach even a modest audience of a few thousand listeners. Why is that? Of course, there are all the usual reasons—inadequate production quality, lack of original insight, lack of compelling show packaging, lack of compelling show concept… But more than any other genre, shows in the TV & Movie genre hinge on one specific conceptual ingredient in order to break through and build an audience. In this week’s podcast roast of 80s TV Ladies, Justin and I are breaking down what that ingredient is and how shows in any genre can weave it into their shows to provide depth, resonance, and a clear and obvious hook to attract new listeners. ​Check out the roast on YouTube here. In this roast, we discuss:
If you're feeling brave enough to submit your own show for a roast, here's how to do it:
Have a great weekend. Shaping up to be hot and as always...
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