✊ Exposure is easy. THIS is the hard part of marketing...
Published 12 days ago • 3 min read
310 WORDS | READ TIME: 1.2 MIN
Happy Friday friends,
The math is pretty straightforward:
The easier it is for people to understand what your show’s about and what’s in for them… the faster you’ll grow.
The problem?
Messaging and copywriting are, well… super f&@#ing hard.
In fact, the more time I've spent in the world of marketing, the more I've come to believe that messaging is perhaps the most devilishly difficult part of marketing.
Exposure is easy.
Anyone can spend $100 on advertising to get their show in front of thousands of potential listeners.
But how many of us can compellingly communicate the relevance & value of our shows in the handful of seconds we have to convince those people to take a closer look?
Almost no one.
Like all marketing, the difficulty with messaging is that there's no one "right" way to do it.
It needs to be customized to your show, your product, your brand. To you.
That said...
There are some universal underlying principles that apply to every messaging and copy project.
And in today's podcast roast, we're digging into some of these messaging principles and best practices to help you better communicate what your show is about and why people should care.
Which is kind of the whole point of your messaging.
On the skewer is Compromising Positions, a cyber security podcast that has some promise... as well as some problems, specifically in the messaging department.
Wait nervously on pins and needles, hoping that we don't (or do) pick you
Have a great weekend. And as always...
Stay Scrappy,
If you're feeling like you're spinning your wheels when it comes to your show and are looking for an honest, no-bullshit, straight-shooting assessment, I've got 6 2 spots remaining in 2024in my private Podcast Growth Engine program.
Here's how it works:
I spend 10-15 hours auditing your show, poring over the most minute details.
I then put together a 1.5–2 hour video report breaking down precisely why your show isn't growing and/or converting buyers, the specific problems that must be addressed, and my recommendations on how to fix them.
We meet for 90-min to debrief, answer all your questions, and start workshopping solutions.
I put together a personalized 6-week growth plan to help you solve the biggest bottleneck as quickly as possible.
We meet up 1:1 every 6 weeks to strategize together, followed by a new custom growth plan from me.
If you're interested in learning more and grabbing one of the remaining spots, reply with "Growth Engine" and I'll send you over all the details.
Long-time Scrappy Podcaster (and one of the earliest PMA Members) Sam Guia recently had me on his show, Mics to Millions to talk about how podcasters can (and should) step up their email marketing game. Among other things, we discussed why email is the ultimate sales tool (and how it forms the perfect compliment to a podcast).