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Scrappy Podcasting

Jeremy Enns

One 2-minute (often unconventional) podcast marketing idea every weekday to help serious podcasters punch above their weight and create a ridiculously profitable show as a small but mighty solopreneur, creator, or marketing team.

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Featured Post

✊ "No one's ever asked me that before"

This issue is presented by: A Step-By-Step Playbook to Your First 500 Subscribers 1,749 WORDS | READ TIME: 6.6 MIN Happy Wednesday friends, Quick win to report: For eight months, I've been coming to the same coffee shop to write every morning. All the baristas know me by name, and I chat with them a little bit every day. But out of the nine baristas, I only knew one of their names. Another one told me his name months ago but by the next day, I'd forgotten it. At this point, eight months—and...

about 12 hours ago • 9 min read

This issue is presented by: A Step-By-Step Playbook to Your First 500 Subscribers 1,393 WORDS | READ TIME: 5.3 MIN Happy friends, Sunny and warm here in Barcelona today. Had two scheduled calls cancel which means more time to write more of our ongoing series on interviewing. As a reminder, you can find all previous installments of this guide here. Let's gooooo 🤙 So far in this guide, we’ve discussed nine of the traits that set great interviewers apart, including: Great Interviewers Are...

1 day ago • 8 min read

This issue is presented by: A Step-By-Step Playbook to Your First 500 Subscribers 808 WORDS | READ TIME: 3.0 MIN Happy Monday friends! First off, as you can probably tell, I've been working on a refresh of the Scrappy Podcasting visual identity. After three years of hastily assembled placeholder design, it was finally time for an upgrade. I'm really digging it so far and will be testing and rolling out similar visual assets across the Podcast Marketing Academy brand over the coming months. If...

3 days ago • 7 min read

This issue is presented by: A Step-By-Step Playbook to Your First 500 Subscribers 396 WORDS | READ TIME: 1.5 MIN Happy Friday friends, Imagine you’re presented with two potential sponsor agreements. Sponsor 1 is willing to offer you $100/month—starting today—on an ongoing basis. Sponsor 2 isn’t ready to pay you anything today, but has promised you a $2,500/month ongoing deal in 3 years if you can hit a couple of ambitious—but totally attainable—audience benchmarks. Which do you take? On the...

6 days ago • 2 min read

This issue is presented by: A Step-By-Step Playbook to Your First 500 Subscribers 808 WORDS | READ TIME: 3.0 MIN Hi friends, Yesterday we explored the first three traits, practices, and techniques great interviewers employ to create memorable, deeply resonant episodes. Today we’re building on those with another 3. As a reminder, you can find the previous installments of this practical guide to better interviews here. Oh, and if you’ve found this guide useful so far, I’d super appreciate you...

7 days ago • 5 min read

This issue is presented by: A Step-By-Step Playbook to Your First 500 Subscribers 1,165 WORDS | READ TIME: 4.4 MIN Today we’re venturing further on our odyssey exploring what it means to be a great podcast interviewer. If you’ve missed parts one and two, where we broke down what makes a great interview from a listener’s perspective, you can find those here. Today, we’re going to dig into the first three of ten specific traits, practices, and techniques you can adopt to improve your own...

8 days ago • 7 min read

This issue is presented by: A Step-By-Step Playbook to Your First 500 Subscribers 388 WORDS | READ TIME: 1.5 MIN Hi friends, Michael Jordan. Simone Biles. Wayne Gretzky. Every so often, someone comes along who—while on the surface is playing the same game as everyone else—is clearly operating on an entirely different level. In sports, it's easy to spot these people. In fact, it's impossible to ignore them. When it comes to podcasting, however, and more specifically podcast marketing, it's...

9 days ago • 2 min read

This issue is presented by: A Step-By-Step Playbook to Your First 500 Subscribers 348 WORDS | READ TIME: 1.3 MIN Happy Friday friends, What's the first thing that comes to mind when you hear the podcast title "Discover Ag"? Having grown up on the Canadian prairies, with countless friends and relatives who work in the agriculture industry, I had a very clear idea of who and what this show was going to be. In a word... BORING. Like mind-numbingly, stupor-inducing, drier than tumbleweeds blowing...

13 days ago • 2 min read

This issue is presented by: A Step-By-Step Playbook to Your First 500 Subscribers 1,039 WORDS | READ TIME: 4.0 MIN Hi friends, Welcome back to Part III of our latest deep dive series into the subtle behind the scenes mechanics of what makes a podcast really work. This week, we're exploring what it means to be a “good interviewer”, and today we're following up on the sub-question we kicked off yesterday: What makes a good interview? If you missed the first two parts of this series, you can...

14 days ago • 6 min read

This issue is presented by: A Step-By-Step Playbook to Your First 500 Subscribers 1,092 WORDS | READ TIME: 4.1 MIN Hi friends, When I sent out the newsletter on Monday kicking off a new mini-series on what it means to be a “good interviewer”, I was a little nervous. I was half-expecting a flood of annoyed emails telling me how ignorant I was for overlooking some rich canon of uber-practical interviewing education that was relevant to the typical podcast host. Instead, I got a flood of emails...

15 days ago • 6 min read
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