One 2-minute (often unconventional) podcast marketing idea every weekday to help serious podcasters punch above their weight and create a ridiculously profitable show as a small but mighty solopreneur, creator, or marketing team.
✊ The 10k Podcast Timeline (& how to accelerate it)
491 WORDS | READ TIME: 1.9 MIN Hi friends, How long should it take to grow a podcast? It's a question every podcaster has asked at one point or another. And for good reason. Producing a podcast takes a significant ongoing investment of time, energy, and money. It's only natural to want to understand whether or not you should continue to invest those resources into your show on an ongoing basis. If you've invested a year into your show and are getting 250 downloads an episode, is that a positive signal of progress? Or a sign your show will never reach the loftier goals you have for it? In other words: How long should it take to grow? Of course, we all know the disclaimer: "Every show is unique, and there are infinite variables that will affect every show's growth timeline, yada yada yada." But still... It would be nice to at least have some general benchmarks related to a reasonable timeline for growth, right? Right. And in today's episode of Podcast Marketing Trends Explained, we break that timeline down, based on the data from the 500+ podcasters who completed the Podcast Marketing Trends 2023 Report. In the episode, we break down how long it takes the typical podcast to reach the 1k and 10k dl/ep marks, based on both:
It turns out, the two metrics tell very different—but equally illuminating—stories. But the timelines are just the tip of the iceberg. Because there are specific reasons for the timelines (and ways you can accelerate them) that only become apparent in hindsight... which, we of course break down and explore in depth. Ready to dive in? Listen in your favourite app or watch on YouTube. Then hit reply to this email and tell me if it changed the way you think about your show. In this episode we cover:
Who's up for some BBQ? Throughout this season, Justin and I are (lovingly) roasting listener shows to help them improve the first impression they send potential listeners. If you're feeling brave and you want to submit your show, leave us a rating and review in Apple Podcasts or Spotify that includes the name of your show. We've got just a few slots left for this season, so make sure to get your show in for the chance to get salted, seasoned, and roasted 😈🔥🍗
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Scrappy Podcasting
Jeremy Enns
One 2-minute (often unconventional) podcast marketing idea every weekday to help serious podcasters punch above their weight and create a ridiculously profitable show as a small but mighty solopreneur, creator, or marketing team.
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