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Scrappy Podcasting

✊ Taking on Tim Ferriss

Published 20 days ago • 1 min read

This issue is presented by:
One of these 3 shows... but which?

282 WORDS | READ TIME: 1.1 MIN

Hi friends,

Tim Ferriss is one of the most successful podcasters of all time.

Sure, he got started early and has been creating his show for more than a decade.

That helps.

But you don't get to a billion all-time downloads by accident.

Clearly, Tim is doing something right.

It should come as no surprise that along Tim's long, slow march to success, he's inspired more than a few (or perhaps more than a few thousand) up-and-coming podcasters to follow in his footsteps and start their own shows.

Like Tim, many of these shows aim to "get inside the minds of world-class performers" and share the takeaways with their listeners.

But while the concept has clearly worked for Tim, it begs the question:

Is it actually possible for a new podcaster starting today to follow the Tim Ferriss playbook to success?

In today's roast, we dissect one of these shows, DSTLLD, by Blake Bottrill to find out.

👉 Watch the roast on YouTube or listen in your favourite app.

In this roast, we cover:

  • Reducing the friction in your discovery process
  • Improving your show's "legibility"
  • How to differentiate yourself from better known, more successful shows in your category
  • Aligning your marketing strategy with your goals
  • How massive shows from Tim Ferriss & Jordan Harbinger got to where they are
  • And more

If you're feeling brave enough to submit your own show for a roast, here's how to do it:

  1. Subscribe to Podcast Marketing Trends Explained
  2. Leave us a review that includes your show name
  3. Wait nervously on pins and needles, hoping that we don't (or do) pick you

Have a great weekend, and as always...

Stay Scrappy,

PS. If you have a validated product/service valued at $1k or more and a show with at least 500 dl/ep, you're likely a few strategies, tactics, and best practices away from adding $1k–$5k/mo in podcast-driven revenue.

If you're interested in identifying the hidden opportunities for your show, book a free Rapid Podcast Marketing Assessment with me to explore what's possible & build out a plan to get you there.


Think podcasting is hard? When it comes to creative mediums it could definitely be worse...

Scrappy Podcasting

Jeremy Enns

One 2-minute (often unconventional) podcast marketing idea every weekday to help serious podcasters punch above their weight and create a ridiculously profitable show as a small but mighty solopreneur, creator, or marketing team.

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